Don Ressler: An Entrepreneurial Genius

When Don Ressler and Adam Goldenberg started JustFab in March 2010, few could have predicted that in just four years, JustFab would be valued at $1 billion. JustFab Inc. is an e-commerce fashion retailer. JustFab is not the only company that Don Ressler has started and succeeded. He is behind other successful startups such as FitnessHeaven.com and Intelligent Beauty. Don currently serves as the co-CEO of JustFab

FitnessHeaven.com was Don’s first venture. FitnessHeaven operated as a fitness website offering information on nutrition, exercise, and sports. In 2001, Intermix Media acquired FitnessHeaven. Don joined Intermix Media where he met Adam Goldenberg. At Intermix, Don and Adam formed Alena Media, Intermix’s e-commerce and performance advertising division. Alena Media was Intermix’s only profit-generating venture. When Rupert Murdoch’s News Corp acquired Intermix in 2005, Don and Adam found themselves isolated. They quit Intermix and formed Intelligent Beauty.

Intelligent Beauty was an internet brand builder that operated businesses in beauty, personal care, and fashion. Their reputable brands include DERMSTORE, an online cosmetics marketplace, and SENSA, a weight loss system. In 2010, Intelligent Beauty launched JustFab. JustFab merges social interaction with fashion. It works on a monthly subscription basis. Subscribers complete a survey indicating their personal fashion preferences. Every month, JustFab selects items based on these preferences and avails them to the subscribers.

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JustFab gained momentum right from the start. In 2011, Matrix Ventures injected $33 million into the business. In the same year, Don Ressler introduced Kimora Lee Simmons, a renowned fashion icon, to JustFab. This increased the visibility of the brand. By April 2012, JustFab had more than six million members. In the same year, JustFab expanded operations to Canada and Europe. In 2013, JustFab acquired FabKids and The Fab Shoes brands. FabKids deals with children’s fashion while The Fab Shoes is a shoe retailer. In July 2013, JustFab opened Fabletics, an online athletic wear retailer, and Don Ressler became its CEO. Fabletics is JustFab’s fastest growing label. JustFab rebranded to Techstyle Fashion Group in August 2016.

Don Ressler’s ability to spot trends and turn them to reputable brands is intriguing. What is the secret behind his success? Passion. He says that his passion for fitness is the inspiration behind Fabletics and FitnessHeaven.com. Don also lists community involvement as a key strategy. At Fabletics, Don aims to embody the community in which each store is located. He wants to see the community’s spirit reflected in the store’s architecture and artwork.

Read More On: www.fabletics.com/

December 2, 2016

Posted In: Clothing Business, Entrepreneur

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Kate Hudson’s Fabletics Flies High During Athleisure Trend

In a recent article, Yahoo! Finance discussed the growing popularity of athleisure clothing in the fashion world and the huge part that Kate Hudson’s Fabletics plays in it.

Athleisure has become such a trend that sales of athletic wear increased by 16 percent in the past year and the term has officially been added to the Merriam-Webster dictionary. Established retailers and new brands are all cashing on on the athleisure boom, including Fabletics, co-founded by actress Kate Hudson. Though the brand is only three years old, its website has already gained over a million VIP members.

The company’s CEO Adam Goldenberg offers some ideas on why athleisure, specifically Fabletics products on Instagram, have gained such popularity in a short time. He suggests that women want to look stylish while still being comfortable and able to move. He credits the success of his company to two things: fun styles and low costs. “Our prints are very unique and women love it.  We’re delivering, in our view, Lululemon quality for a third or half of the price.”

Read more: Fabletics Review

Unlike many retailers that are losing business at their brick and mortar locations in favor of online shopping, Fabletics is doing the opposite. They began as an exclusively online business, then opened their first physical stores after they gained brand recognition.

Fabletics is an affordable, easy-to-use online retailer that sells athletic and casual clothing for both men and women. The company cuts out the middle man (stores) between the manufacturer and you, so you get higher quality products for less. Fabletics’ goal is to help its customers “Live Your Passion” every day by offering easy, on-trend styles you’ll love.

Customers take a quiz to determine their personal style preferences upon creating an account, then Fabletics gives them personalized outfit suggestions on consumerist.com. Each month, customers have the option to either make a purchase or “skip the month.” If you sign up for a VIP Member account, you get up to 50 percent off retail prices, free shipping on orders over $49, and you earn rewards points towards more awesome stuff!

Learn more about Fabletics: http://www.adweek.com/news/advertising-branding/kate-hudsons-fabletics-made-headlines-its-ad-campaign-bleeped-word-168558

August 30, 2016

Posted In: Clothing Business

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