A New Study Reveals that Adoption of New Technology can Greatly Foster Business Growth

According to Maluf, understanding technological trends in various generations is a recipe for business growth. A survey conducted by GoDaddy revealed that 42 percent of the Y generation appreciates the changes brought about by the new technology. A similar proportion of the X generation also thinks that technology has revolutionized business. Around 40 percent of the people in the baby boomers category share similar sentiments. Maluf also added that at least 70 percent of entrepreneurs find it easy to relate to customers through websites and social media platforms. Maluf is convinced that embracing technology enables people to work jointly to manage and monitor their investments as well as exhibit confidence when running the day-to-day activities of their businesses.


How economic recession has affected civil construction in Brazil


Based on raw data from the Brazilian Institute of Geography and Statistics, the construction industry was significantly affected by the economic recession. The Exame Magazine also published a report claiming that profitability in this industry has gone down and that this crisis has taken a toll on the country’s Gross Domestic Product. However, Maluf asserts that in the financial years 2016 and 2017, this industry is bound to change through increased demand for construction materials. This demand will increase sales, which will revive the construction sector. The Brazilian Association of Construction Materials Industry also shares the same view as Maluf. This decision was arrived at after they conducted a survey to predict the future market trends. Maluf has worked in this line of work for decades and, hence, he understands this sector more.



Flavio Maluf: a Business Forecaster and the CEO of Eucatex Group


Flavio Maluf is a Brazilian entrepreneur and a mechanical engineer. Maluf is the senior director of Eucatex Group, a company that manufactures furniture and household linings & insulations from eucalyptus fibers.


Maluf acquired his degree in mechanical engineering from the well-regarded Armando Alvares Penteado Foundation. He also studied a short business course specializing in accounts and management. Maluf began working at Eucatex Group upon completing his college education. In 2005, he became the chief executive officer of the corporation. He currently sits on the Board of Executive Officers as the chairman of the company. Maluf has also been serving as the director of Eucatex S.A. for over a decade.


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April 19, 2017

Posted In: advisor, business leaders

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