In a recent article, Yahoo! Finance discussed the growing popularity of athleisure clothing in the fashion world and the huge part that Kate Hudson’s Fabletics plays in it.
Athleisure has become such a trend that sales of athletic wear increased by 16 percent in the past year and the term has officially been added to the Merriam-Webster dictionary. Established retailers and new brands are all cashing on on the athleisure boom, including Fabletics, co-founded by actress Kate Hudson. Though the brand is only three years old, its website has already gained over a million VIP members.
The company’s CEO Adam Goldenberg offers some ideas on why athleisure, specifically Fabletics products on Instagram, have gained such popularity in a short time. He suggests that women want to look stylish while still being comfortable and able to move. He credits the success of his company to two things: fun styles and low costs. “Our prints are very unique and women love it. We’re delivering, in our view, Lululemon quality for a third or half of the price.”
Read more: Fabletics Review
Unlike many retailers that are losing business at their brick and mortar locations in favor of online shopping, Fabletics is doing the opposite. They began as an exclusively online business, then opened their first physical stores after they gained brand recognition.
Fabletics is an affordable, easy-to-use online retailer that sells athletic and casual clothing for both men and women. The company cuts out the middle man (stores) between the manufacturer and you, so you get higher quality products for less. Fabletics’ goal is to help its customers “Live Your Passion” every day by offering easy, on-trend styles you’ll love.
Customers take a quiz to determine their personal style preferences upon creating an account, then Fabletics gives them personalized outfit suggestions on consumerist.com. Each month, customers have the option to either make a purchase or “skip the month.” If you sign up for a VIP Member account, you get up to 50 percent off retail prices, free shipping on orders over $49, and you earn rewards points towards more awesome stuff!
DriverPete August 30, 2016
Posted In: Clothing Business