When Don Ressler and Adam Goldenberg started JustFab in March 2010, few could have predicted that in just four years, JustFab would be valued at $1 billion. JustFab Inc. is an e-commerce fashion retailer. JustFab is not the only company that Don Ressler has started and succeeded. He is behind other successful startups such as FitnessHeaven.com and Intelligent Beauty. Don currently serves as the co-CEO of JustFab
FitnessHeaven.com was Don’s first venture. FitnessHeaven operated as a fitness website offering information on nutrition, exercise, and sports. In 2001, Intermix Media acquired FitnessHeaven. Don joined Intermix Media where he met Adam Goldenberg. At Intermix, Don and Adam formed Alena Media, Intermix’s e-commerce and performance advertising division. Alena Media was Intermix’s only profit-generating venture. When Rupert Murdoch’s News Corp acquired Intermix in 2005, Don and Adam found themselves isolated. They quit Intermix and formed Intelligent Beauty.
Intelligent Beauty was an internet brand builder that operated businesses in beauty, personal care, and fashion. Their reputable brands include DERMSTORE, an online cosmetics marketplace, and SENSA, a weight loss system. In 2010, Intelligent Beauty launched JustFab. JustFab merges social interaction with fashion. It works on a monthly subscription basis. Subscribers complete a survey indicating their personal fashion preferences. Every month, JustFab selects items based on these preferences and avails them to the subscribers.
JustFab gained momentum right from the start. In 2011, Matrix Ventures injected $33 million into the business. In the same year, Don Ressler introduced Kimora Lee Simmons, a renowned fashion icon, to JustFab. This increased the visibility of the brand. By April 2012, JustFab had more than six million members. In the same year, JustFab expanded operations to Canada and Europe. In 2013, JustFab acquired FabKids and The Fab Shoes brands. FabKids deals with children’s fashion while The Fab Shoes is a shoe retailer. In July 2013, JustFab opened Fabletics, an online athletic wear retailer, and Don Ressler became its CEO. Fabletics is JustFab’s fastest growing label. JustFab rebranded to Techstyle Fashion Group in August 2016.
Don Ressler’s ability to spot trends and turn them to reputable brands is intriguing. What is the secret behind his success? Passion. He says that his passion for fitness is the inspiration behind Fabletics and FitnessHeaven.com. Don also lists community involvement as a key strategy. At Fabletics, Don aims to embody the community in which each store is located. He wants to see the community’s spirit reflected in the store’s architecture and artwork.
Read More On: www.fabletics.com/
DriverPete December 2, 2016