Kate Hudson’s Fabletics Flies High During Athleisure Trend

In a recent article, Yahoo! Finance discussed the growing popularity of athleisure clothing in the fashion world and the huge part that Kate Hudson’s Fabletics plays in it.

Athleisure has become such a trend that sales of athletic wear increased by 16 percent in the past year and the term has officially been added to the Merriam-Webster dictionary. Established retailers and new brands are all cashing on on the athleisure boom, including Fabletics, co-founded by actress Kate Hudson. Though the brand is only three years old, its website has already gained over a million VIP members.

The company’s CEO Adam Goldenberg offers some ideas on why athleisure, specifically Fabletics products on Instagram, have gained such popularity in a short time. He suggests that women want to look stylish while still being comfortable and able to move. He credits the success of his company to two things: fun styles and low costs. “Our prints are very unique and women love it. Second is value for price. We’re delivering, in our view, Lululemon quality for a third or half of the price.”

Read more: Fabletics Review

Unlike many retailers that are losing business at their brick and mortar locations in favor of online shopping, Fabletics is doing the opposite. They began as an exclusively online business, then opened their first physical stores after they gained brand recognition.

Fabletics is an affordable, easy-to-use online retailer that sells athletic and casual clothing for both men and women. Whether you love yoga, hiking, sweating it out on the treadmill, or just hanging out, Fabletics has comfortable and stylish choices for you. The company cuts out the middle man (stores) between the manufacturer and you, so you get higher quality products for less. Fabletics’ goal is to help its customers “Live Your Passion” every day by offering easy, on-trend styles you’ll love.

Customers take a quiz to determine their personal style preferences upon creating an account, then Fabletics gives them personalized outfit suggestions on consumerist.com. Each month, customers have the option to either make a purchase or “skip the month.” If you sign up for a VIP Member account, you get up to 50 percent off retail prices, free shipping on orders over $49, and you earn rewards points towards more awesome stuff!

Learn more about Fabletics: http://www.adweek.com/news/advertising-branding/kate-hudsons-fabletics-made-headlines-its-ad-campaign-bleeped-word-168558

August 30, 2016

Posted In: Clothing Business

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THE POWER OF A WOMAN: HELANE MORRISON

The name Helane Morrison is an authority in the corridors of the corporate world in the United States. Helane’s track record precedes her and defines her as an advocate for justice in the financial world. She is the General Manager, Chief Compliance Officer and General Counsel of the most renowned and reputable investment companies; Hall Capital Partners, San Francisco. Hall Capital is an investment company that is exceptional in many ways including the fact that its top management is made up of only female professionals. She joined Hall Capital in 2007.

Helane graduated from Northwestern University with a B.S. Degree in Journalism and then went ahead to get her J.D. from the University of California at Berkley School of Law. While at the school of law, she worked as the editor-in-chief of the California Law Review. After graduating from law school, she became a law clerk and climbed the ladder drastically to become a partner at a law firm. In 1999, Helane was appointed as the Head of the Securities and Exchange Commission in San Francisco. Her role was to be a representative of the commission to government and news agencies.

Some of her greatest achievements at SEC include assisting military personnel to uncover the illegal trading of fraudulent securities, offering legal support to defrauded elderly citizens and exposing auditors of major companies like Young and Ernst for destroying audit papers illegally. She is also credited with organizing investigations for fraudulent activities in top-tier Fortune 500 companies which led to the prosecution of executives who could not have otherwise been held responsible for their actions due to their status. She also joined others in the fight against insider trading that could have affected online trading websites adversely.

Helane says that her major motivation for accepting her current appointment at Hall Capital was her desire to restore trust in the financial industry. Owing to her vast experience in the financial sector, she understands too well the negative impact of the market crash that happened between 2007 and 2008 on investors in the region. If her influential remarks and quotes are anything to go by, Helane is determined to achieve her goal.

Her background as a journalist and as an employee in public service stirred her strong volition to fight corruption and deceptive corporate as a journalist and working in public service. Helane is a slayer of economic giants who selfishly take advantage of their influence to make corrupt dealings. She has taken a proactive approach to expose the underbelly of some of the greatest economic disasters in the United States and advocate for justice. She never misses any opportunity to work with like-minded people to publicly condemn financial deception.

Work as the compliance officer at Hall Capital

Working as a compliance officer at Hall Capital, Helane Morrison continues to be a force to reckon with in the corporate world. Helane started working at Hall Capital in 2007 as the Compliance Officer. Ever since her appointment, Hall Capital has demonstrated significant improvement in its functions.

Her work as a compliance officer at Hall Capital entails coming up with a process for identifying and keeping in check regulatory and ethical issues. Helane has played this role exceptionally well. Her vast knowledge from different fields of study makes her the perfect fit for this position.

August 9, 2016

Posted In: Women in Business

Andy Wirth Making Better The Airport And The Town

Andy Wirth is one of the businessmen that you are going to be happy to run into on your travels. He is strong and very knowledgeable of the area and things around him. Andy was one of the managers that were highlighted on the show undercover boss. He worked alongside people on the show and then took what he learned to help promote a better place to work. Andy Wirth is also one of the people that make flying into the Reno-Tahoe airport a delight.

Andy Wirth and his wife work hard to show off the highlights and wonderful features of the areas of Tahoe and California. They both are involved in many different ventures. Andy and his wife are involved in many different experiences and all of his experiences are hopefully going to help the California and Nevada areas grow.

When scheduling your winter vacation you must schedule a trip to Lake Tahoe for the skiing. The majestic resorts and snow covered villas make this trip one to remember. Snow covered mountains and warm roaring fires make the ski trip a romantic getaway for any couple.

Lake Tahoe is at the top of the mountain in the Sierra Nevada Mountains. The trip up the mountain is winding and treacherous unless you are used to driving in the ice and snow. Make sure you have your snow tires or chains so you will not slide off the icy roads.

Once you reach your destination, you can bask in the warmth of the roaring fire in your fireplace and a hot cup cocoa before hitting the slopes.

Learn more about Andy Wirth: https://www.kcrw.com/people/andy-wirth

August 5, 2016

Posted In: Reno-Tahoe Airport